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Project Highlights

  • • Briley Farm Oakland is moving forward with Phase 2, bringing 87 new luxury estate homesites to one of the most exclusive pockets of West Orange County.

  • • The project was scaled down from 111 lots to 87, giving it a lower-density layout that better fits Oakland’s small-town and preserve-focused character.

  • • The community will feature estate-sized lots, Lake Apopka frontage, and private access to the Oakland Nature Preserve, which helps separate it from typical new construction.

  • • Amenities are planned to match the luxury price point, including a clubhouse, resort-style pool, splash pad, pickleball courts, and more.

  • • For the Oakland real estate market, this matters because new luxury inventory is limited, and Briley Farm continues to stand out as one of the area’s most unique high-end communities.

Briley Farm Oakland Phase 2 development site near Lake Apopka

Briley Farm Oakland is moving into its next phase, and this is one of the more important luxury development stories happening right now in West Orange County.

New plans filed with the St. Johns River Water Management District show Phase 2 of Briley Farm Oakland moving forward on the southern edge of Lake Apopka. The site sits between Jefferson Street and Machete Trail, just north of Oakland Avenue, in one of the most preserved and desirable parts of the town.

This next phase is planned for 87 executive homesites designed for estate homes expected to be priced in the millions.

Briley Farm Oakland will bring a lower-density luxury phase

The original plan called for 111 single-family lots, but that number has now been reduced.

Under an amended agreement with the Town of Oakland, the developer agreed to cut density by 20% and redesign the layout. That change matters because Oakland has always taken a more careful approach to growth than many nearby markets.

The property spans a little over 71 acres, although about 2.72 acres will be reserved for four estate lots connected to the Briley family. That brings the main Phase 2 development area to just over 62 acres.

For buyers, that lower-density approach is part of the appeal. This is clearly being positioned as a more private, estate-style neighborhood rather than a higher-volume subdivision.

Why Briley Farm Oakland stands out

What makes this project different is not just the location. It is the history behind the land.

The property has been owned by the Briley family for generations, dating back to Samuel J. Briley and Fannie Edna Rich Briley, who were among Oakland’s earliest settlers in the late 1800s. They settled on the land in 1900 and farmed produce including cabbage, lettuce, tomatoes, and cucumbers.

That history still ties directly into the site today. Jefferson Rich Voss, the Brileys’ great-grandson, still lives on the property and sold land for the second phase to Briley Land Holdings LLC for $5.5 million in 2024.

That gives Briley Farm Oakland a very different feel from a typical new construction story. This is a long-held family property turning into one of the most exclusive luxury communities in the area.

What buyers can expect at Briley Farm Oakland

Phase 2 is being designed as a true luxury product.

Plans show homesites with a minimum width of 80 feet, and four lots will sit directly on Lake Apopka. That is a rare feature in this part of Central Florida and one of the reasons this community will stand out to luxury buyers.

Amenities are also planned to match that higher-end positioning. They include a clubhouse, resort-style pool, splash pad, four pickleball courts, a half-basketball court, and direct private access to the 128-acre Oakland Nature Preserve.

That private preserve access may end up being one of the biggest selling points in the entire community. In a market where many neighborhoods can start to feel similar, this setting is much harder to replicate.

Briley Farm Oakland also includes community givebacks

Part of the agreement behind this phase includes multiple contributions to the town.

The developer is donating land on the west side of the project to the Oakland Nature Preserve and contributing two tracts of more than five acres to the Town of Oakland for future parks that will connect back to the preserve.

The developer also agreed to make an $85,000 payment for transportation improvements and separately pay future road impact fees tied to each building permit.

That matters because growth in smaller towns always raises questions about traffic, infrastructure, and preservation. In this case, the town appears to have negotiated a version of the project that keeps density lower while also creating public benefit.

Current pricing shows where this community sits in the market

Phase 1 already gives a good idea of the price point here.

Pricing reportedly ranges from around $400,000 for a lot to about $3.57 million for completed custom homes. Builders active in the community include Pioneer Builders, J&J Building, and Element Home Builders.

That puts this neighborhood firmly in the luxury custom-home category. It is not aimed at the entry-level buyer, and it is not trying to compete with standard suburban new construction. It is targeting buyers who want larger homesites, more privacy, and a rarer setting in West Orange County.

What Briley Farm Oakland means for the local market

Oakland has always been different from surrounding growth areas.

It is close to Winter Garden, Clermont, and the rest of metro Orlando, but it still feels quieter, more protected, and much more limited in supply. That is exactly why new luxury inventory here gets attention.

Briley Farm Oakland matters because it adds high-end homesites in a town where land is limited and the character of the area still carries real value. Buyers looking for space, nature, and a less overbuilt environment do not have many options like this.

With 87 estate homesites, reduced density, Lake Apopka frontage, preserve access, and deep family history behind the property, Briley Farm Oakland is shaping up to be one of the most interesting luxury community expansions in West Orange County.

Frequently Asked Questions (FAQs)

What is Magnifica?

Magnifica is a proposed ultra-luxury golf and resort development planned for Osceola County near Kissimmee. The vision includes high-end homes, condos, a resort, spa, golf amenities, and multiple dining venues.

Where would Magnifica be built?

The project is planned for the Brown Ranch Six property on Poinciana Boulevard, about 1.7 miles south of U.S. 192 in Osceola County.

Is the Magnifica project officially happening?

Not officially in the sense of active construction or approved permits. But the project appears to be moving forward because the main property is now under contract, which is a meaningful step.

Has the land been sold yet?

The land is reportedly under contract, which means the buyer and seller are in the transaction process. That is not the same as a closed sale, but it is a major sign of progress.

Have permits been filed for Magnifica?

No. At this time, no permits have been filed with Osceola County for the project.

What is planned for the resort portion?

The resort has been described as including 113 suites, 111 residences, a spa, wellness amenities, dining venues, sports courts, and family-friendly features.

Why is wetland review important here?

Wetland determinations are a normal but critical part of large-scale development in Central Florida. They affect site planning, engineering, permitting, and what can realistically be built.

Why does this project matter for local real estate?

If Magnifica moves forward, it could raise the luxury profile of this part of Osceola County and influence nearby land values, development interest, and buyer attention.

Why Choose Jared Jones?

As a top real estate agent with nearly 4,000 homes sold and over 20 years of experience in the Florida real estate market, I have the expertise needed to help you navigate today’s evolving landscape. Whether you’re looking to buy or sell, my deep understanding of market trends and personalized approach will provide you with the insights and strategies required for success.

Best Realtor in Kissimmee- Reach Out Today!

If you’re ready to make a move in Florida’s real estate market, don’t hesitate to reach out. Contact Jared Jones at 407-706-5000 (call or text) or email info@jaredjones.com for professional guidance and personalized service that will help you achieve your real estate goals.

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Steven M
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⭐⭐⭐⭐⭐ When we found out we were moving across the country to the Orlando area, we started watching Jared Jones’ Orlando housing market videos on YouTube. His videos provided a ton of great information about the different communities, neighborhoods, and the Orlando housing market and really helped us get familiar with the area before making the move. As good as Jared’s videos are, his team is even better in person! We had the pleasure of working with Leonard O’Connor, and he was awesome from the very beginning. Communication was excellent throughout the entire process. Leonard took the time to show us several existing homes and really helped us narrow down exactly what we were looking for. Once we zeroed in on the right property, Leonard was there every step of the way. He helped us through the negotiations and, because we were still living across the country, went above and beyond to help with measurements and other things we needed taken care of before we could arrive in Orlando. Having someone local we could trust made a huge difference and took a lot of stress out of buying a home from thousands of miles away. The entire process went incredibly smoothly, and closing was a breeze. We couldn’t be happier with our experience. If you’re moving to the Orlando area—especially if you’re relocating from out of state—I highly recommend Jared Jones, Leonard O’Connor, and the eXp Realty team. Great communication, great service, and people who genuinely work hard for their clients. Five stars all the way!
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Peter M
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Jared and his team helped me and my family in purchasing a home in Orlando and I would highly recommend them to anyone. They are extremely knowledgeable about the greater Orlando area which was important to me moving from New Jersey. They kept us informed every step of the way and did a phenomenal job when it came time to present an offer and close the deal. This team is top notch!
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Dyan D
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Leonard O’Connor, with Jared Jones Realty team, did a fantastic job helping us find our new home in Clermont, Florida. He was very accommodating, often squeezing last minute home viewing into his schedule and doing virtual walkthroughs with us from Michigan. His communication throughout the process was exemplary and his vast experience shown through in his advice and negotiating skills. Leonard and the whole team at Jared Jones Realty worked together seamlessly to assist us every step of the way through the home buying process. We couldn’t be happier!
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Dan H
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Heidi was incredibly helpful and kind during the entire process. She negotiated effectively for us and was always reachable whenever we had a question and now we live in our dream home!
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Paul H
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Selling a home from overseas could have been stressful, but Jared and his team made the whole process feel incredibly straightforward. From the very beginning we felt we were in safe hands. Jared was always approachable, responsive and happy to answer any questions we had. His communication was excellent throughout, keeping us updated every step of the way, and his advice was always honest and reassuring. The professional photography and video marketing were first class and really showed our Davenport home at its very best. What impressed us most was how much Jared genuinely cared about achieving the best possible outcome for us. Even when unexpected issues arose during the sale, he remained calm, proactive and worked hard to keep everything moving towards a successful closing. We couldn’t have asked for a better Realtor and would wholeheartedly recommend Jared Jones and his team to anyone buying or selling a home in the Davenport and Central Florida area. Thank you, Jared, for all your hard work, professionalism and support—it has been a pleasure working with you.
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David R
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My wife and I purchased a home in Kissimmee, Florida and it was by far the best home buying experience we have ever had. This is our 7th home we have purchased. Stephany Cornelius was our Realtor from Jared Jones Real Estate Team and we couldn't have been more pleased. She made the process so easy, less stressful and guided us through every aspect including a very quick closing. I highly recommend Stephany if you're trying to navigate the home buying experience here in Florida.
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Gianfranco R
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Jared Jones was amazing at helping us pick and getting our dream home. He was very patient and always had an answer to any questions we had. Could not be more thankful for him and his team.
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David W
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Jared and his team were great to work with. Always professional and responsive to every situation that arose. Would love to work with them again on future deals.
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City T
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Jared and Kristen were a pleasure to deal with. Their professionalism and quick responses made the entire closing process smooth and stress-free. I look forward to working with them again on future transactions
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Veronica R
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Jared was great! We were moving to FL from out of state and he made everything so much easier!
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