Story Highlights:
- Zillow bans pocket listings to create a more transparent and fair housing market for buyers and sellers.
- Buyers in Orlando gain better access to all available homes, reducing hidden inventory and increasing competition.
- Industry reactions are mixed, with some praising the fairness boost and others criticizing the potential loss of seller control.
Zillow's New Policy: Ending Pocket Listings
Starting May 1, 2025, Zillow will no longer display listings that are publicly marketed outside of an MLS. This includes homes advertised through yard signs, social media, or brokerage websites without being listed on an MLS within one business day. This policy aligns with the National Association of Realtors’ (NAR) Clear Cooperation Policy but goes further by eliminating exceptions for “office exclusives” and other private marketing strategies.
Why This Matters for Buyers and Sellers
For Buyers: The policy aims to provide a more transparent and equitable home-buying experience. By ensuring that all publicly marketed homes are listed on the MLS, buyers can have greater confidence that they are seeing all available properties, reducing the risk of missing out on potential homes due to exclusive or hidden listings.
For Sellers: While some brokerages argue that private listings can offer advantages like increased privacy and control, data suggests otherwise. A study by Bright MLS found that homes listed on the MLS sold for 17.5% more than those sold privately. By listing on the MLS, sellers can expose their property to a wider audience, potentially leading to more competitive offers and a higher sale price.
Industry Reactions: Support and Criticism
The policy has garnered mixed reactions within the real estate industry.
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Supporters: Brokerages like eXp Realty and NextHome have expressed support, emphasizing the benefits of increased transparency and fairness in the market.
- Critics: Others, such as Compass CEO Robert Reffkin, argue that the policy limits sellers’ options and could negatively impact their ability to control the marketing of their homes.
Impact on the Orlando Real Estate Market
In competitive markets like Greater Orlando, where demand often outpaces supply, this policy could have significant implications.
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Increased Fairness: Buyers may find the market more accessible, with fewer hidden listings and a clearer view of available properties.
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Enhanced Exposure: Sellers could benefit from broader exposure, potentially attracting more offers and achieving better sale prices.
See the full Story here: An Update on Zillow’s New Listing Access Standards
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As a top real estate agent with nearly 4,000 homes sold and over 20 years of experience in the Florida real estate market, I have the expertise needed to help you navigate today’s evolving landscape. Whether you’re looking to buy or sell, my deep understanding of market trends and personalized approach will provide you with the insights and strategies required for success.
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