Jared Jones Team, Brokered by eXp RealtyInternal review · not for public use

Agent recruitment campaign · Review before launch

Agent Recruitment Ad Campaign

Everything for the Meta agent recruitment campaign is on this page: the five reels, the carousel, the ad copy and the full sequence from ad to fit call. Nothing goes live until Jared approves it.

Budget and schedule

$5 / dayOn-weeks only

1 week on, 1 week off$35 per on-week · $105 across three on-weeks

Employment categoryMeta special ad category

Week	Dates	Status	Proposed creative
On-week 1	Mon 10/5 – Sun 10/11	Running · $5/day	Reel 2 or Reel 5, plus the carousel
Off	Mon 10/12 – Sun 10/18	Paused	—
On-week 2	Mon 10/19 – Sun 10/25	Running · $5/day	Reel 4
Off	Mon 10/26 – Sun 11/1	Paused	—
On-week 3	Mon 11/2 – Sun 11/8	Running · $5/day	Reel 3 and Reel 1

Meta setup

Special ad category: Employment. Meta locks age and gender to all adults, doesn’t allow ZIP code targeting, and requires at least a 15-mile radius. Target Orlando, FL with a 15+ mile radius.
Placements: Instagram and Facebook Reels and Feed, from @jaredjonesorlandorealtor.
Destinations: variant A sends people to the application at jaredjones.com/join-the-team. Variant B opens an Instagram DM using the keyword TEAM.
Copy rules: say “experienced”, “licensed” and “coachable”, with no age-coded words. The only ranking used is eXp Florida Top 10 Small Teams, August 2026: #3 by units and #5 by volume. Every ad carries “Jared Jones Team, Brokered by eXp Realty” and the AI-visuals line.

Decisions for Jared

Review Reels 1, 3 and 5. Re-review the revised Reels 2 and 4.
Pick Reel 2 (“We are looking…”) or Reel 5 (“I’m looking…”) for on-week 1. Both use the same script.
Approve the Meta copy variants.
Approve the TEAM auto-reply, the confirmation message and the day-2 follow-up so John can build them before 10/5.

The reels

Created by Andy, from the Dropbox folder AGENT ADS 2026 (latest version of each). All five are vertical 9:16 with captions burned in. Each one ends with “DM me the word TEAM.”

Reel 1

0:51 · vertical 9:16

Awaiting first review

Status and notes

Posted by Andy in #content-briefings on 9/18.
No notes from Jared yet.

Script

“Most real estate agents don’t struggle because they can’t serve a client.”

Most agents are expected to generate every lead, build every system and solve every problem. Our team generates warm opportunities and provides the systems, admin support, coaching, accountability and strategy. This is not a place for brand new agents, and it is not a mentorship program. If you are experienced, coachable and capable of more than your current environment is producing, DM me the word TEAM.

Draft caption

Most agents don’t struggle because they can’t serve a client. They struggle because they’re also expected to generate every lead, build every system and solve every problem. Our team is built differently. We bring warm opportunities, systems, admin support, coaching and accountability. Your job is to serve people at a high level and follow a proven process. This role is for licensed, experienced agents who are coachable and ready for more than their current setup is producing. 👉 DM me the word TEAM or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this video may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Reel 2

0:19 · vertical 9:16

Revised · awaiting re-review

Status and notes

Posted by Andy on 9/18.
Jared’s note (9/21): the Steph/Len split screen at 0:14 looked like odd AI.
Andy revised it on 9/21. The 0:12–0:17 section now uses full-frame office and handshake shots.

Script

“You already know how to sell real estate.”

What if you didn’t have to build every single system, generate every opportunity and carry every part of the business alone? We are looking for one experienced, coachable Orlando agent who wants warm opportunities, real support and a process that already works. Interested? DM me the word TEAM.

Draft caption

You already know how to sell real estate. What if you didn’t have to build every system, generate every opportunity and carry the whole business alone? We’re looking for an experienced, coachable Orlando-area agent who wants warm opportunities, real support and a process that already works. 👉 DM me the word TEAM or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this video may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Reel 3

0:41 · vertical 9:16

Awaiting first review

Status and notes

Posted by Andy on 9/18.
No notes from Jared yet.

Script

“You can be a talented real estate agent and still be buried in the wrong work.”

Trying to generate every lead, build every system, create every piece of marketing and solve every problem while serving clients at a high level is exhausting. My team is built differently. If you are licensed, experienced and open to coaching, we help create opportunity, provide structure and accountability, and give our agents direct coaching and support. The goal: protect your time, improve your skill set and help you serve more people. DM me the word TEAM.

Draft caption

You can be a talented agent and still be buried in the wrong work: every lead, every system, every piece of marketing, every problem, on top of serving clients. My team is built differently. If you’re licensed, experienced and open to coaching, we help create opportunity, provide structure and accountability, and give you direct coaching and support. The goal is simple: protect your time, sharpen your skills and help you serve more people at a high level. 👉 DM me the word TEAM or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this video may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Reel 4

0:32 · vertical 9:16

Revised · awaiting re-review

Status and notes

Posted by Andy on 9/21.
Jared’s note (9/21): at 0:26, switch to drone footage of Orlando/Dr. Phillips or agents happily working with clients. “Rest is great.”
Andy revised it on 9/21. The 0:24–0:28 section now uses aerial drone footage.

Script

“The right team should not just give you a place to hang your license.”

It should help you become a stronger agent, create more opportunities for you and remove the distractions that take you away from serving clients. That is how we operate: support, accountability, coaching and leads that come with trust already built in through our brand. We are looking for an experienced agent who is coachable and ready to take their business more seriously. DM me the word TEAM.

Draft caption

The right team shouldn’t just give you a place to hang your license. It should help you become a stronger agent, create more opportunities and remove the distractions that pull you away from clients. That’s how we operate: support, accountability, coaching, and leads that come with trust already built in through our brand. We’re looking for an experienced, coachable agent who’s ready to take their business more seriously. 👉 DM me the word TEAM or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this video may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Reel 5

0:20 · vertical 9:16

Awaiting first review

Status and notes

Added by Andy to the Dropbox folder AGENT ADS 2026 on 9/21. Not shared in Slack yet.
Same script as Reel 2, delivered in the first person (“I’m looking for…”) with different b-roll.
Pick Reel 2 or Reel 5 for on-week 1.

Script

“You already know how to sell real estate.”

What if you didn’t have to build every system, generate every lead and carry every part of the business alone? I’m looking for one experienced, coachable agent in Orlando who wants warm opportunities, real support and a process that already works. Interested? DM me the word TEAM and let’s have a conversation.

Draft caption

You already know how to sell real estate. What if you didn’t have to build every system, generate every lead and carry the whole business alone? I’m looking for an experienced, coachable agent in the Orlando area who wants warm opportunities, real support and a process that already works. 👉 DM me the word TEAM and let’s have a conversation, or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this video may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Carousel · 4 slides

Andy’s version 2 (9/22) of the Canva design JJT-Agent-Recruiting, built after Jared’s 9/22 notes asking for leads that trust us, heavy support and coaching. 1080 × 1440.

Jared Jones Team agents standing in front of the downtown Orlando skyline on a recruitment ad for experienced Orlando agents — Slide 1 · Hook

Jared Jones Team recruitment ad slide reading Leads that already know, like, and trust us over a downtown Orlando skyline — Slide 2 · Leads that trust us

Team meeting with Jared Jones on screen and the headline Heavy support so you can focus on what you love — Slide 3 · Heavy support

Lake Eola and downtown Orlando skyline with the call to action DM TEAM to apply, coaching from Jared — Slide 4 · DM TEAM to apply

Awaiting Jared’s review

Draft caption

Experienced Orlando agent? Swipe ➡️ ✔️ Leads that already know, like and trust us ✔️ Heavy support so you can focus on what you love: serving clients ✔️ Coaching from Jared and a proven process We’re ranked #3 by units among eXp Realty Florida small teams (eXp Florida Top 10 Small Teams, August 2026). 👉 DM me the word TEAM or apply at jaredjones.com/join-the-team Jared Jones Team, Brokered by eXp Realty 📞 407-706-5000 📸 Some visuals in this post may be AI-generated. #OrlandoRealEstate #RealEstateCareers #eXpRealty

Meta ad copy

Two variants per ad. A sends people to the application with the Apply Now button. B starts an Instagram DM with the Send Message button and the keyword TEAM. Headlines stay within 40 characters.

Ad 1 · Reel 1

Variant A

Primary text

Most agents don’t struggle because they can’t serve a client. They struggle because they’re also expected to generate every lead, build every system and solve every problem. Our team is built differently. We bring warm opportunities, systems, admin support, coaching and accountability, so you can focus on serving people at a high level. We’re looking for licensed, experienced, coachable agents in the Orlando area. Apply at jaredjones.com/join-the-team or DM us the word TEAM. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Experienced Orlando Agents: Apply
Description: Warm opportunities. Real support.
CTA button: Apply Now
Destination: https://jaredjones.com/join-the-team/

Variant B

Primary text

You already know how to serve clients. What if lead generation, systems and admin weren’t all on you? The Jared Jones Team supports experienced, coachable agents with warm opportunities, coaching and a proven process. Send us the word TEAM to start the conversation. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Send TEAM to Start the Conversation
Description: Quick 15-minute fit call
CTA button: Send Message
Destination: Instagram Direct: keyword TEAM

Ad 2 · Reel 2 or Reel 5

Variant A

Primary text

You already know how to sell real estate. What if you didn’t have to build every system, generate every opportunity and carry the whole business alone? We’re adding an experienced, coachable Orlando-area agent who wants warm opportunities, real support and a process that already works. Apply at jaredjones.com/join-the-team or DM us the word TEAM. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Warm Opportunities. Real Support.
Description: For licensed, experienced agents
CTA button: Apply Now
Destination: https://jaredjones.com/join-the-team/

Variant B

Primary text

The Jared Jones Team is ranked #3 by units and #5 by volume among eXp Realty Florida small teams (eXp Florida Top 10 Small Teams, August 2026). We’re looking for an experienced, coachable agent who wants warm opportunities, real support and a process that already works. Send us the word TEAM and let’s talk. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Join an eXp Florida Top 10 Small Team
Description: #3 by units, Aug 2026
CTA button: Send Message
Destination: Instagram Direct: keyword TEAM

Ad 3 · Reel 3

Variant A

Primary text

You can be a talented agent and still be buried in the wrong work. If you’re licensed, experienced and open to coaching, the Jared Jones Team helps create opportunity, gives you structure and accountability, and coaches you directly. Protect your time, sharpen your skills and serve more people at a high level. Apply at jaredjones.com/join-the-team or DM us the word TEAM. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Protect Your Time. Grow Your Skills.
Description: Coaching, structure and support
CTA button: Apply Now
Destination: https://jaredjones.com/join-the-team/

Variant B

Primary text

Generating every lead, building every system and creating every piece of marketing while serving clients is exhausting. Our team carries more of that weight so experienced, coachable agents can focus on clients. Send us the word TEAM to start a conversation. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Licensed and Coachable? Let’s Talk.
Description: Start with a 15-minute fit call
CTA button: Send Message
Destination: Instagram Direct: keyword TEAM

Ad 4 · Reel 4

Variant A

Primary text

The right team shouldn’t just give you a place to hang your license. It should help you become a stronger agent and create more opportunities. That’s how we operate: support, accountability, coaching, and leads that come with trust already built in through our brand. We’re looking for an experienced, coachable agent ready to take their business more seriously. Apply at jaredjones.com/join-the-team or DM us the word TEAM. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: More Than a Place to Hang Your License
Description: Support, coaching, accountability
CTA button: Apply Now
Destination: https://jaredjones.com/join-the-team/

Variant B

Primary text

Ready to take your business more seriously? The Jared Jones Team is ranked #3 by units and #5 by volume among eXp Realty Florida small teams (eXp Florida Top 10 Small Teams, August 2026). We provide support, accountability, coaching and leads that already trust our brand, so you can focus on serving clients. Send us the word TEAM to start the conversation. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Leads That Already Trust Our Brand
Description: For experienced, coachable agents
CTA button: Send Message
Destination: Instagram Direct: keyword TEAM

Ad 5 · Carousel

Variant A

Primary text

Experienced Orlando agent? Swipe to see how the Jared Jones Team works. → Leads that already know, like and trust us → Heavy support so you can focus on serving clients → Coaching from Jared and a proven process We’re ranked #3 by units and #5 by volume among eXp Realty Florida small teams (eXp Florida Top 10 Small Teams, August 2026). Apply at jaredjones.com/join-the-team or DM us the word TEAM. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: Join an eXp Florida Top 10 Small Team
Description: For licensed, experienced agents
CTA button: Apply Now
Destination: https://jaredjones.com/join-the-team/

Variant B

Primary text

Spend less time trying to create interest and more time helping real people make confident moves. The Jared Jones Team gives experienced, coachable agents leads that already trust us, heavy support behind the scenes and direct coaching from Jared. Send us the word TEAM to apply. Jared Jones Team, Brokered by eXp Realty. Some visuals may be AI-generated.

Headline: DM TEAM to Apply
Description: Coaching, support and a proven process
CTA button: Send Message
Destination: Instagram Direct: keyword TEAM

Full sequence

Ad. A reel or the carousel runs on Instagram and Facebook under the Employment category. Ready once approved
Landing page. jaredjones.com/join-the-team covers who we hire, how the team works and the 4-step process. Live
Application. The Jotform “Agent Application | Jared Jones Team” is embedded on the landing page. It asks for name, mobile and email, Florida license status, years actively selling, closings in the last 12 months, current brokerage, what they most want to change, openness to a defined team process, coaching and CRM standards, why they’re exploring a change, an optional resume or production report, and call and text consent. Live
DM keyword TEAM. A ManyChat auto-reply sends the application link. If the person asks a question, one reply says a member of the team will respond on Jared’s behalf, the automation stops and a person takes over. Not built yet
Confirmation after applying. A text and email confirm we received the application, that Jared reviews every application personally and that we’ll reach out. Not built yet
Day-2 follow-up. If no fit call is booked, a text and email go out on day 2 asking for a time. Not built yet
15-minute fit call with the team, after Jared reviews the application.

Not built yet: the TEAM ManyChat flow and the post-application follow-up (confirmation and day-2 messages) don’t exist yet. Both carousel slide 4 and every reel tell people to DM TEAM, so the ManyChat flow has to be live before the first ad runs on 10/5. Applicants should also get their own tag in Follow Up Boss so they stay out of buyer and seller follow-up. Drafts for John and Jared to approve are below.

TEAM auto-reply (ManyChat, Instagram DM)

Trigger: someone DMs the keyword TEAM or comments it on a recruitment post. Quick-reply buttons: “Apply now” (opens the landing page) and “I have a question.”

Question handoff: if the person taps “I have a question” or types a question, ManyChat sends the one reply below and then the automation stops. It tags the conversation for the team and pauses automation for that contact, so a person takes over the DM and replies on Jared’s behalf. No more automated messages go to that contact.

Auto-reply

Thanks for reaching out about joining the Jared Jones Team! 👋 We’re looking for licensed, experienced agents in the Orlando area who are coachable and want warm opportunities, real support and a proven process. Start with our short application here: https://jaredjones.com/join-the-team/ Once it’s in, Jared reviews every application personally and we’ll reach out to you to set up a 15-minute fit call. Jared Jones Team, Brokered by eXp Realty 407-706-5000

If they ask a question (last automated message)

Great question. A member of our team will reply to you here on Jared’s behalf.

Confirmation after applying

Sent right after the Jotform is submitted.

Text message

Thanks for applying to join the Jared Jones Team! We received your application. Jared reviews every application personally, and we’ll reach out to you to set up a quick 15-minute fit call. Questions? Reply here or call 407-706-5000. Jared Jones Team, Brokered by eXp Realty. Reply STOP to opt out.

Email · subject

We received your application | Jared Jones Team

Email · body

Thanks for applying to join the Jared Jones Team. We received your application. Jared reviews every application personally, and we’ll reach out to you to set up a 15-minute fit call. On that call we’ll learn about your business and goals and walk you through how our team supports agents: warm opportunities, systems, admin support and coaching. If you have a question in the meantime, just reply to this email or call 407-706-5000. Thank you, Jared Jones Team Jared Jones Team, Brokered by eXp Realty 504 W Plant St (1st and 2nd Floors), Winter Garden, FL 34787 407-706-5000 · jaredjones.com

Day-2 follow-up

Sent on day 2 if no fit call has been booked.

Text message

Hi, it’s the Jared Jones Team following up on your agent application. We’d like to set up a 15-minute fit call to learn about your business and show you how our team works. What days and times work best for you? Jared Jones Team, Brokered by eXp Realty. Reply STOP to opt out.

Email · subject

Your 15-minute fit call with the Jared Jones Team

Email · body

Following up on your application to join the Jared Jones Team. We’d like to set up a 15-minute fit call. It’s a relaxed conversation about where your business is today, where you want it to go, and how our team supports experienced agents. Reply with a few times that work for you, or call us at 407-706-5000. Jared Jones Team Jared Jones Team, Brokered by eXp Realty 504 W Plant St (1st and 2nd Floors), Winter Garden, FL 34787 407-706-5000 · jaredjones.com